基于受众本位论的农业技术推广模式评价——以福建省部分地区为例  

Evaluation of agricultural technology extension patterns based on audience-centered communication theory——Taking some regions in Fujian Province as cases

作　　者：刘燕娜[1] 郑义[1] 石德金[1] 林伟明[1] 林龚华 余建辉[1,3] 

机构地区：[1]福建农林大学经济与管理学院,福建福州350002 [2]国家统计局福建调查总队,福建福州350001 [3]莆田学院,福建莆田351100

出　　处：《福建农林大学学报（哲学社会科学版）》2012年第1期32-36,共5页Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)

基　　金：福建省科技厅软科学重点项目(2010R0019)

摘　　要：在确定农业技术推广模式的基础上,基于受众本位论,设计了农业技术推广模式的8个评价指标,并运用熵值法对这些农业技术推广模式进行综合评价,结果表明:基层农业技术推广机构主导的推广模式,农业院校和涉农科研机构主导的推广模式和传媒工具服务模式等3个传统农业技术推广模式仍起基础性作用;其他的推广模式也有其各自的优势。After major agricultural technology extension patterns were identified,the paper,based on audience-centered communication theory,designs eight indexes for evaluating these agricultural technology extension patterns.Then,entropy method is applied to evaluate these major agricultural technology extension patterns.The evaluation results show that the general agricultural extension pattern,the education institution pattern and the media pattern are still playing the major roles.Other extension patterns have less performance,but still have their advantages.

关 键 词：受众本位 熵值法 农业技术推广模式 

分 类 号：F323.3[经济管理—产业经济]