破解优质农副土特产品产销对接难题——以河南省为例  

Research on production & marketing of quality agricultural By-products——In the case of Henan province

作　　者：王家显[1] 

机构地区：[1]河南工程学院经济贸易系,河南新郑451191

出　　处：《广东农业科学》2012年第3期222-225,共4页Guangdong Agricultural Sciences

基　　金：河南省软科学研究计划项目(102400410010)

摘　　要：流通费用高企、产销脱节、品牌意识不强以及外销滞后等问题严重影响河南省优质农副土特产品的产销对接。为顺利实现产销对接,河南省各级政府应加强政策引导、加大财政投入,加快专业信息平台以及农村专业合作社建设;相关企业应开展差异化经营,树立名牌意识,积极开拓各种销售渠道;消费者应树立健康消费观念。It was a fact that production and marketing of quality agricultural by-products in Henan province had been seriously affected by high circulation cost,disconnection of production and marketing,weak brand awareness and hysteresis in export.Therefore it was suggested that government guide should be strengthened,financial support should be expanded,construction of agricultural information and rural organizations of cooperative economy should be conducted;different marketing strategies and channels should be made actively,brand awareness should be set by relevant firms;healthy consuming awareness should be set among consumers.

关 键 词：农副土特产品 产销脱节 品牌化 渠道创新 

分 类 号：F304.3[经济管理—产业经济]