黑龙江省商业健康保险发展的SWOT分析  

A SWOT Analysis on Heilongjiang Commercial Health Insurance Development

作　　者：戴丽[1] 董玉凤[2] 郭文锋[3] 

机构地区：[1]黑龙江东方学院经贸学部,黑龙江哈尔滨150086 [2]哈尔滨金融学院投资保险系,黑龙江哈尔滨150000 [3]黑龙江东方学院管理学部,黑龙江哈尔滨150086

出　　处：《商业经济》2012年第5期16-17,共2页Business & Economy

基　　金：黑龙江省教育厅人文社会科学项目:新医改视角下黑龙江省商业健康保险发展对策研究(12514118)

摘　　要：运用SWOT分析法,对黑龙江省商业健康保险发展的现状进行分析发现,在新一轮的医药卫生体制改革的大背景下,黑龙江省商业健康保险机遇与挑战并存,优势与劣势同在。黑龙江省各级政府应加大对商业健康保险的政策支持力度,建立健康险信息平台;保险机构自身应提高专业化经营水平,丰富健康险产品体系,从而促进商业健康保险又好又快的发展。Analyzing the current situation with SWOT method,this paper finds that opportunities and challenges,strengths and weaknesses coexist for Heilongjiang commercial health insurance development under a new round of health care system reform.It proposes that,to achieve a sound and fast development of commercial health insurance,governments at all levels in Heilongjiang should intensify the policy support and establish health insurance information platform;moreover,insurance agencies should improve their operation level and diversify health insurance products.

关 键 词：黑龙江省 商业健康保险 SWOT分析 

分 类 号：F640[经济管理—产业经济]