产业集群构建区域品牌过程中企业博弈模型研究  

Enterprise Game Model Analysis during the Building of Regional Industry Cluster Brands

作　　者：尹晶[1] 孙小清[1] 

机构地区：[1]北京化工大学北方学院,河北燕郊065201

出　　处：《商业经济》2012年第5期37-39,共3页Business & Economy

基　　金：廊坊市软科学研究项目:燕郊产业集群实施区域品牌研究阶段性成果(2010023092)

摘　　要：产业集群已成为发展区域经济和增强区域竞争力最有效途径。产业集群发展需走区域品牌之路。通过区域品牌形成过程中企业博弈模型分析发现:若要产业集群良性健康发展,集群企业必须建立稳定、长期的协同伙伴关系,改进协同方式、改善协同结构,加强集群中企业信息交流;政府部门必须培育良好的能够促进企业协同合作发展的制度环境、法律环境和文化环境,建立协同合作成果公平分配机制。从而引导和促进区域品牌形成协同竞争共创品牌的发展模式,不断提升区域品牌影响力。Industry clusters are the most effective ways to develop regional economies and strengthen regional competitiveness. Industrial clusters must be built by means of regional brand. Analyzing the enterprise game model in the formation of regional brands, the author finds that, to develop a healthy industry cluster, enterprises must establish stable, long-term partnerships, improve cooperative ways and structures, strengthen information exchange inside the duster; in addition, government departments must create sound institutional, legal and cultural environments, promoting enterprise cooperation, and build a fair allocation mechanism, thus guide and inspire regional brands to compete cooperatively, enhancing regional brand influence.

关 键 词：产业集群 区域品牌 博弈模型 

分 类 号：F320[经济管理—产业经济]