论平面设计中图底互换形式诱发的视觉互动  

Visual Interaction Activated from Figures′ Background Exchange in Graphics Design

作　　者：谢筱冬[1] 

机构地区：[1]湖南科技学院,永州425100

出　　处：《包装工程》2012年第6期20-23,31,共5页Packaging Engineering

基　　金：国家教育部人文社会科学研究基金资助项目(09YJA760009)

摘　　要：从格式塔心理学的角度分析了图底互换形式的视知觉感知和转换,归纳了图底互换的2种主要构成形式,并结合平面设计中的一些实例,探讨了能较好诱发观者视觉互动的图底关系。提出在平面设计中,艺术家应以创意为先导、以视觉心理规律为依据,有目的、有意识地创造出独特又耐人寻味的图底互换形式,以此引发观者视觉上的互动,诱导观者积极主动地释读作品,从而达到视觉信息传达过程的最佳状态。It analyzed the visual perception and its conversion of figures′ background exchange forms from Gestalt psychology′s perspective.It summarizes the two main forms of figures′ background exchange.Combined with some examples of graphic designs,it discussed the figures′ background relationships which could activate viewers′ visual interaction.It put forward the idea that in graphics design,artists should put the creativity in the first place,and the visual psychology rules should be the basis for artists while creating a unique and thought-provoking figure′s background exchange form.By this,it could activate viewers′ visual interaction and induce the viewers to interpret the art works actively,so as to achieve the best state of visual information conveying process.

关 键 词：图底互换 格式塔心理学 视觉互动 平面设计 

分 类 号：J510[艺术—艺术设计]