皖南国际旅游文化示范区产品体系开发  

Development of Product System of International Tourist Culture Demonstration Zone in South Anhui

作　　者：章尚正[1] 周伟伟[1] 朱莲[1] 

机构地区：[1]安徽大学旅游管理系,安徽合肥230039

出　　处：《合肥师范学院学报》2012年第1期68-73,共6页Journal of Hefei Normal University

基　　金：国家社会科学基金项目"我国旅游业旅游资源开发和保护问题研究"(07BJY;134);教育部人文社会科学重点研究基地重大项目"皖南国际旅游文化示范区建设研究"(10JJDZONGHE005)

摘　　要：安徽旅游业"十二五"重中之重是推进"皖南国际旅游文化示范区"建设,而产品体系开发是皖南示范区建设的基础工程。皖南是我国旅游资源最丰富的地区之一,应该分层次、系列化地开发旅游文化产品体系,即整合区域内丰富多样的高品位旅游资源,开发成系列化、层级化、国际化的旅游产品,尽快形成由龙头产品、核心产品、特色产品、新型产品等组成的产品体系。The top priority of ＂Twelfth Five-year Plan for Anhui tourism＂ is to promote the construction of ＂International Tourist Culture Demonstration Zone in South Anhui＂, while development of product system is the elementary work for the construction of demonstration zone. South Anhui is one of the richest tourist resources in China, so the current work should be focused on development of tourist products hierar- chically and in series, that is, we need to integrate the rich and first-class tourist resources in the zone and develop the international tourist products in series, and we should form the product system made up of leading products, core products, special products, new products as quickly as possible. Based on the Hui Culture, the paper also explores the product strategy, environment support, sales strategy and government guidance in internalization of tourist products.

关 键 词：皖南国际旅游文化示范区 产品体系 层次化开发 系列化开发 徽文化 

分 类 号：F061.5[经济管理—政治经济学]