质量管理工具与旅行社出境游危机预警能力的提高  

Quality Management Tools and Ascending Travel Outbound Crisis Warning Abilities

作　　者：黄怡[1] 

机构地区：[1]兰州商学院工商管理学院,甘肃兰州730020

出　　处：《旅游论坛》2012年第1期70-74,共5页Tourism Forum

基　　金：2009年甘肃省社科规划项目[2009]4号的阶段研究成果

摘　　要：当今社会,旅游已成为人们提高生活质量的重要选择,而出境游也日益受到游客的喜爱。由于受到多种不确定因素的影响,出境游的安全问题也越来越受到关注和重视。为此,旅行社亟需根据相关规定,建立健全出境游危机预警机制和加强执行力以保证游客安全。针对出境游存在的风险,结合质量管理工具的特点,运用案例分析和模拟分析方法,探讨了质量管理工具在旅行社经营出境游中提升危机预警能力的应用。Nowadays, tourism has become an important activity to improve quality of life. Outbound tourism becomes more and more popular. Due to many uncertain factors, the security of outbound tourism is concerned. So, according to the related regulations, the travel agency has to establish and improve the crisis early warning mechanism and strengthen its executive ability to ensure the safety of tourists. This paper, considering the risks of outbound tourism and the characteristics of quality management tools, using the method of case analysis and simulation analysis, probes into that using quality management tools promotes the capabilities of outbound tourism crisis early warning as a reference for travel agency.

关 键 词：出境旅游 危机预警 质量管理工具 能力提升 

分 类 号：F592.6[经济管理—旅游管理]