二分型客源结构旅游目的地游憩价值评估——以北京香山公园为例  

Recreation Value Estimates Based on Biforked Type of Tourists' Structure ——the case of Xiangshan Park

作　　者：胡雯雯[1] 张茵[1] 

机构地区：[1]北京林业大学园林学院,北京100083

出　　处：《旅游论坛》2012年第1期85-91,共7页Tourism Forum

基　　金：国家旅游局基金(09TAAG033)

摘　　要：作为评估游憩资源价值的经典方法,旅行费用法主要存在3种基本模型,即分区旅行费用法、个人旅行费用法和随机效用法。尽管这3种模型在理论和实践上都已相当成熟,但在我国应用研究中多为简单的模型套用,缺乏对模型适用性的讨论和改进,尤其针对我国呈现典型二分型客源结构的众多景区,简单的模型套用将会使游憩价值评估结果偏离真实值。根据香山公园典型的二分型客源结构实际情况,提出将基于分区的多目的地TCM模型和个人旅行费用法结合起来评估香山的游憩价值。TCM（travel cost method） is one of the classic methods to value the recreation values of outdoor recreational resources. Existing TCM includes three basic models： ZTCM（Zonal TCM）, ITCM（Individual TCM）and RUM（Random Utility Method）. Although these three models have rather matured, most application of these models was completely imitating the models, lacking of discussion of the applicability of the model and improvement. Especially to those areas with typically dichotomy/biforked type of tourists＇ structure, completely imitating the models would lead to the results of recreation value estimates deviation from the true value. Due to the biforked structure of travel cost to Xiangshan Nature Park, the paper put forwards combining the multiple-destination-based zonal travel cost method （MZTC） and ITCM respectively to value the recreation value of Xiangshan to outlanders and natives in 2009, with the total recreation value as 1. 325 billion yuan and consumer surplus as 0. 781 billion yuan.

关 键 词：旅行费用法 游憩价值评估 二分型客源结构 香山公园 

分 类 号：F592.7[经济管理—旅游管理]