中国GI农产品品牌化制约因素分析  

Analysis of the Restriction Factors of the Branding of China's GI Agricultural Products

作　　者：许文苹[1] 陈通[1] 

机构地区：[1]天津大学,天津300072

出　　处：《电子科技大学学报（社科版）》2012年第1期89-94,共6页Journal of University of Electronic Science and Technology of China(Social Sciences Edition)

基　　金：教育部人文社科规划基金资助项目(10YAJ630014)

摘　　要：基于经济学和管理学视角,对截至2010年底我国已申报注册的1010个地理标志(GI)进行全面统计分析,并选了中国32个省市自治区的52种GI农产品进行了问卷调查,就我国GI品牌化过程中出现的一系列问题进行深入剖析,提炼概括出制约我国GI农产品品牌化发展的主要制约因素及实现品牌治理应关注的核心问题,为后续相关研究提供理论和实证支持。Based on the perspective of economics and management,a comprehensive survey of China＇s 1010 GI brands,which has been declared and registered at the end of 2010,is analyzed.52 kinds of GI brand products in regions of China＇s 32 provinces,municipalities,and autonomous were researched through a questionnaire,by which the paper conducts a deep analysis of a serials of issues arising in the course of GI branding on China＇s agricultural products.Based on that,the research refines the main restriction factors of the branding of China＇s GI agricultural products and generalizes the core questions of GI brand governing,which provide theoretical and empirical study for the further study.

关 键 词：地理标志(GI) 品牌化 农产品市场 品牌治理 

分 类 号：F326[经济管理—产业经济]