电子商务环境下中小企业信用评价  

Study on SMEs credit evaluation system in E-commerce environment

作　　者：李菁苗[1] 吴吉义[1,2,3] 章剑林[1] 柯丽敏[1] 

机构地区：[1]杭州师范大学电子商务与信息安全重点实验室,杭州310036 [2]广东省电子商务市场应用技术重点实验室,广州510320 [3]浙江大学电子服务研究中心,杭州310027

出　　处：《系统工程理论与实践》2012年第3期555-560,共6页Systems Engineering-Theory & Practice

基　　金：国家自然科学基金(61070153);广东省电子商务市场应用技术重点实验室开放基金(2011GDECOF07);浙江省高校优秀青年教师资助计划(2010170);浙江省高校人文社科重点研究基地"决策科学与创新管理"资助项目(RWSKZD04-201005)

摘　　要：在引入了电子商务信用理论的基础上,对电子商务环境下中小企业信用评价指标体系进行研究.采取实证研究的方法,综合参考各类信用评价指标,利用层次分析法,根据一般企业信用评价,结合B2B电子商务企业的特点,构建了适合中小企业的四大类十五项评价指标.在综合评定了中小型电子商务企业的信用等级的基础上,建立了电子商务信用评价模型.并应用模型对三十家从事电子商务业务的真实的中小企业信用状况进行了评价实践,为B2B电子商务中的中小企业信用评价提供了一种科学、简便的信用评价方法.Based on the generalization of the EC credibility theory, we made a research into the credibility assessment index system for Small and Mid-enterprises. Referring to various kinds of credit assessment index and the general credibility evaluation for enterprises, we have established four categories of assessment indexes, or fifteen items in all, via positive research method and analytic hierarchy process （AHP） combined with the characteristics of B2B e-commerce business. After the comprehensive assessment of the credit rating of the Small and Medium e-commerce enterprises, we have set up the e-commerce credit evaluation model, which has been applied to thirty small and medium-sized EC enterprises. Hence, a scientific and convenient credit assessment method has been provided for B2B small and medium-sized EC enterprises.

关 键 词：电子商务 中小企业 信用评价 指标体系 

分 类 号：C931[经济管理—管理学]