基于能力培养的市场营销专业教学方法探析  

作　　者：司新云[1] 

机构地区：[1]菏泽学院,山东菏泽274015

出　　处：《对外经贸》2012年第2期142-143,共2页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：高校市场营销专业学生职业能力培养模式创新研究(项目编号:2009444)

摘　　要：市场营销专业是集应用性和实践性为一体的专业,为了培养符合市场需求且具有较强专业核心能力和较高综合素质的应用型人才,教师应在教学中创新和改革教学方法。从课堂案例教学、实验室模拟实训和实践教学等方面探讨市场营销专业教学方法改革,以使该专业的教学方法进一步优化。Marketing major is a set of applications and practical. In order to bring up the applied talents meeting market demand and possessing a strong professional core competencies and higher overall quality , teachers should innovate and reform teaching methods. Through case teaching and laboratory simulation training and practice teaching, exploring the teaching methods reform on marketing major will optimize further teaching methods.

关 键 词：应用型人才 案例教学 模拟实训 市场营销 

分 类 号：C42[社会学]