医生形象危机与对策研究  

The Crisis of Doctor's Image and Countermeasure Research

作　　者：游小留[1] 

机构地区：[1]福建医科大学人文学院,福州350009

出　　处：《医学与社会》2012年第3期28-30,共3页Medicine and Society

摘　　要：当传媒对诊疗过程中发生的、损害医生形象的纠纷或事件的负面报道达到一定频度和密度时,会造成公众对医生形象的认知危机,给诊疗工作和社会稳定带来严重影响。应对医生形象危机,既要深化医疗体制改革,强化卫生行政管理部门与医院的管理责任,也要创新诊疗理念,完善诊疗规范,增进医患之间以及医生与公众之间的沟通和理解,树立医者仁心的形象,同时要建立医生形象危机预警与处置机制,最大限度减少传媒负面效应。When negative reports from media towards the disputes and events, which happen during medical treatments and damage doc- tor＇s image, come to certain frequentness and density, it will cause the cognitive crisis of public towards doctor＇s image, which will bring serious passivity to medical treatment and social stability. To deal with doctor＇s image crisis, we should not only deepen the reformation of medical system and strengthen management responsibility of the department of health and hospital, but also innovate medical philosophy, and improve the specifications of diagnosis and treatment, promote communications and understandings between patients and hospital, and among the pub- lic, which will establish a good image of doctor＇s humane heart. Meanwhile we should establish early warning and management system of doc- tor＇s image crisis to diminish the negative effects from media at the largest extent.

关 键 词：医生形象 危机 

分 类 号：R197.323[医药卫生—卫生事业管理]