图像修辞与意识形态的超越——罗兰·巴特摄影图像理论论析  

To Transcend the Image's Rhetoric and Ideology——On Roland Barthes' Photography Image Theory

作　　者：谭善明[1,2] 

机构地区：[1]聊城大学文学院 [2]山东大学文学与新闻传播学院

出　　处：《北方论丛》2012年第2期58-62,共5页The Northern Forum

基　　金：作者主持的国家社科基金青年项目"审美与意识形态的变奏:20世纪西方修辞观念研究"(项目编号:08CZW004);中国博士后科学基金面上资助"论转义--话语修辞的一种审美研究"(项目编号:20100481292)阶段性成果

摘　　要：与文本不同,图像中修辞与意识形态的结合更具隐蔽性,特别是在摄影图像中,貌似客观真实的讯息充盈着直接意指。巴特一方面揭示了摄影图像中的修辞编码及其意识形态内涵,另一方面又强调感受照片时偶然性的冲击、突如其来的惊奇,并最终指出一条图像修辞与意识形态的超越之径:用我们的身体去体验(而非用语言去思考),在奇遇中将生命投入并点亮照片,以此种方式可以重新拥有照片中的事物。The rhetoric of image is more concealed than the text when combined with ideology, especially when it comes to the photography image, in which the picture transfers the message as true and subjective. On the one hand Roland Barthes revealed the code of rhetoric in the photography image and it＇ s ideology. On the other hand , he emphasized that we should pay much attention to the impression and the amazement of the picture when we look at the picture at the first time. Finally he corned out a way to transcend the images rhetoric and ideology： we should use our body to feel the picture without language and at this moment we can use our life to light the picture by which we can newly possessed the thing in the picture .

关 键 词：图像修辞 摄影 意识形态 罗兰.巴特 

分 类 号：J40[艺术—摄影艺术]