短信市场何以如此火爆——解析短信流行的背后  

On the Popularity of Message:The Reason for the Popularity of Message

作　　者：刘霜[1] 

机构地区：[1]华南师范大学经济与管理学院,广州510000

出　　处：《价值工程》2012年第10期318-319,共2页Value Engineering

摘　　要：作为现代生活所必不可少的沟通元素,短信自诞生以来,凭借其跨时空限制的优质特性而持续走红,市场异常火爆。究竟短信是如何在人群中流行开来,其市场背后的电信运营商和信息服务提供商又是如何抓住契机,引爆需求的呢?本文将对此进行一一剖析。As one of the most necessary tools for communication in modern life, messages became a big hit since it＇s born and have enjoyed a great popularity attributed to its features that can cross space and beyond time limit. How message became popular among the public, and what did the Telecom operators and Information service provider do to seize the opportunity and boost the demand？ Explanations are below.

关 键 词：短信 短信市场 短信同盟 

分 类 号：TN91[电子电信—通信与信息系统]