丘陵地区不同人群参加体育旅游需求研究——以四川丘陵地区不同人群参加体育旅游需求的调查为例  

A Survey on the Sports Tourism Demand of Different Groups of People in the Hills Region——With the Example of the Investigation of the Sports Tourism Demand of Different Participants from the hills Region of Sichuan Province

作　　者：林宏[1] 

机构地区：[1]内江师范学院体育学院,四川内江641112

出　　处：《北京体育大学学报》2012年第2期24-28,共5页Journal of Beijing Sport University

基　　金：四川省哲学社会科学重点研究基地--四川旅游发展研究中心立项课题"四川省体育旅游产品升级换代的研究"(编号:LYM11-23)

摘　　要：采用问卷调查、实地考察和数理统计等方法,对四川省丘陵地区不同性别、年龄、职业、家庭收入、文化程度及居住地等群体参加体育旅游喜欢的项目进行调查。结果显示:不同人群参加体育旅游需求受不同社会特征的影响有所侧重。50岁以下群体喜欢森林探险、滑雪、漂流、攀岩等刺激性较强的项目;50岁以上群体则偏重于垂钓、远足、民族体育活动等项目。登山、游泳、野营等项目是大多数群体普遍喜欢的项目;潜水和滑翔参加的人数相对较少。This article intends to adopt several methods such as questionnaire,on-field observation and mathematical statistics to investigate the favorite sports travel events of the different groups of people according to their age,sex status,occupation,income,cultural background and dwelling areas.It finds that the degree of their likeness varies from one group to another.Those under the age of 50 love exciting activities,for example,forest adventure,skiing,drifting,rock-climbing and so on.On the other hand,those above 50 like fishing,excursion,and national outdoor activities as these items are relatively less dangerous.On the whole,mountain-climbing,swimming and camping are the most favorite activities of the majority of people.Very few people enjoy diving and sliding.

关 键 词：西部 四川丘陵地区 不同群体 体育旅游 需求 

分 类 号：G812.4[文化科学—体育学]