三峡库区生态旅游目的地营销系统评价研究——层次分析赋权法视角  

Evaluation Study on Eco-tourism Destination Marketing System of Three Gorges Reservoir:By Variance Method Based on Analytic Hierarchy Process

作　　者：朱丹[1] 程燕[1] 

机构地区：[1]重庆三峡学院,重庆万州404100

出　　处：《重庆大学学报（社会科学版）》2012年第1期12-16,共5页Journal of Chongqing University(Social Science Edition)

基　　金：重庆市教委人文社科项目"万州区‘一村一品’生态旅游可持续开发研究"(09SKM20);重庆三峡学院教授科研资助项目(11ZZ-015)

摘　　要：文章首先从生态旅游目的地营销系统的内在影响因素分析入手,构建了29个影响指标,通过层次分析赋权法建立了生态旅游目的地营销系统评价指标体系。并以三峡库区的8个区县为例,通过专家打分进行分析,得出武隆县和巴东县的生态旅游目的地营销系统最好,也从中发现了三峡库区各个区县生态旅游目的地营销系统的薄弱环节,并为今后的发展提出了政策建议。By analyzing the internal factors of eco-tourism destination marketing system,this article constructs 29 influence indexes and establishes marketing system evaluation index system of eco-tourism destination in terms of variance method based on analytic hierarchy process.Based on the analysis and evaluation of the experts about the 8 counties in Three Gorges reservoir,the eco-tourism destination marketing system of Wulong and Badong are regarded as the best,and the weaknesses of the system in the those districts and counties are also discovered,which will offer some advice for the future development.

关 键 词：三峡库区 生态旅游 营销系统 层次分析赋权法 评价 

分 类 号：F061.5[经济管理—政治经济学]