基于“创意旅游”理念的徽州古村落文化旅游开发探究  

The Development Strategies of Huizhou Ancient Village Based on the Concept of ＂Creative Tourism＂

作　　者：周伟伟[1] 

机构地区：[1]安徽大学商学院,合肥230601

出　　处：《科技和产业》2012年第3期39-41,共3页Science Technology and Industry

摘　　要：古村落旅游同质化成为严重制约古村落旅游发展的瓶颈。要突破这一瓶颈,必须将＂创意旅游＂的理念融入古村落旅游开发当中,激发古村落旅游的新活力。本文以徽州古村落为例,研究＂创意旅游＂理念下徽州古村落旅游开发的新举措。The homogeneity become bottleneck which seriously restricted the development of ancient village tourism.To break the bottleneck,it must imbue the concept of ＂creative tourism＂ into the development of ancient village of tourism,It can stimulate new vitality.This paper taking Huizhou ancient village as an example,studies the new exploration initiatives of Huizhou ancient village under the principle of ＂creative tourism＂.

关 键 词：创意旅游 徽州古村落 文化旅游 

分 类 号：F592.7[经济管理—旅游管理]