基于实战平台的大学生网商创业模式研究  

Research on the Business Model of the College Students as E-Businessmen Based on the Online Platform

作　　者：肖红宇[1] 崔晓军[1] 

机构地区：[1]温州科技职业学院,浙江温州325006

出　　处：《常州信息职业技术学院学报》2012年第1期25-28,共4页Journal of Changzhou College of Information Technology

基　　金：浙江省教育科学规划2011年度(高校)研究课题(SCG333)

摘　　要：网商创业已成为高校大学生时下流行的创业形式,但进货难、配送难、资金风险高、缺乏经验等问题却导致大学生网上创业的成功率偏低。通过设计基于实战平台的大学生网商创业模式,实施"你不懂课堂教,你要货他提供、要配送他配送"的解决方案,为大学生构建一个无风险网上创业的商务环境,并通过课堂教学与市场运营的无缝衔接,使大学生在实战中学习电子商务知识、掌握网店推广技术和技巧,提高创业能力。Nowadays establishing a business as a E-Businessman has become a popular form of employment for the college students.However,duo to the problems such as difficult purchasing and delivering,capital risk and lack of experience,the success rate of students＇ online venture is very low.Based on the design of actual e-commerce platform and the implementation of the solution of ＂Learning from the classroom,solving the problems of purchasing and distributing＂,the article proposes to build a risk-free online entrepreneurial business environment for college students,and through the seamless connection of the class teaching and the marketing operations to make students learn the knowledge of e-commerce and grasp the skills and techniques to prompt their entrepreneurial capability.

关 键 词：大学生 网商 创业模式 实战平台 

分 类 号：G647.38[文化科学—高等教育学]