海南旅游客源市场的现状及发展对策  

Hainan tourism gusset sources market's present situation and development counterm easure

作　　者：翁孟迁[1] 

机构地区：[1]陕西师范大学

出　　处：《特区经济》2012年第3期154-157,共4页Special Zone Economy

基　　金：海南省哲学社会科学2011年规划课题(编号HNSK11-68)的部分研究成果

摘　　要：当前海南旅游接待总人数和旅游总收入在国内仍处于落后水平,入境游客数量相对较少,且客源覆盖面窄,增长十分缓慢。尽管国外客源市场的扩展空间极为有限,但国内高端客源潜力巨大,将成为海南高端客源市场的主体。要促进客源市场发展,就要以培育国内高端客源市场为核心,努力引领国内高端休闲度假和豪华消费潮流;用活用好国家各项支持政策,使广大游客切实从海南旅游特殊政策中受益;加强海南特色文化建设,树立特色鲜明的文化形象;充分发掘各地优势旅游资源,推进地方旅游品牌创建工程;以及创新旅游产品开发理念,提高休闲度假旅游产品质量等。Currently, the number of tourists that Hainan has received and tourism revenues of Hainan are still lagging behind compared to those of other provinces. The number of tourists is relatively small with narrow coverage and slow growth. Thoughthe expan- sion of the foreign tourist market space is very limit- ed, domestic high -end tourists have great potential and they will be the majority of Hainan high-end tourist market, To promote the development of tourist source markets, it is necessary to nurture the domestic high-end tourist market as the core and to lead the do- mestic high-end leisure and luxury consumer trends. U- tilize state policies to make sure the majority of vis- itors can get benefit from Hainan special policies. Strengthen cultural construction in Hainan character- istics to establish distinctive cultural image. Fully exploit the advantages of local tourism resources to promote local tourism branding project. Innovate tourism product development ideas to improve the qual- ity of leisure tourism products.

关 键 词：国际旅游岛 客源市场 对策 

分 类 号：F592.7[经济管理—旅游管理]