可持续发展供电营销的区间直觉模糊风险评估  

Marketing Risk Assessment in Sustainable Developed Power Supply Enterprise Based on Interval Valued Intuitionistic Fuzzy Decision Making Model

作　　者：张艳馥[1] 尹航[1] 洪旖旎[1] 

机构地区：[1]华北电力大学经济与管理学院,北京102206

出　　处：《陕西电力》2012年第3期52-54,67,共4页Shanxi Electric Power

摘　　要：为了评估可持续发展目标下供电企业的营销风险,给出了可持续发展供电企业营销风险的4个维度,并且对基于区间直觉模糊信息的多属性决策问题进行了研究,进而提出了1种基于TOPSIS的区间直觉模糊多属性决策方法,最后通过实例分析说明了该方法有效、可行而且计算简单。In order to find out how to assess the marketing risks in sustainable well -developed power supply enterprise,four dimensions of the marketing risks are presented in sustainable well-developed power supply enterprise,and multi-attribute decision making model is studied based on intuitionistic fuzzy interval,TOPSIS-based intuitionistic fuzzy multiple attribute decision making method is presented.And finally the case analysis shows that the method is effective,feasible and easy to compute.

关 键 词：可持续发展 供电企业 营销风险评估 区间直觉模糊数 模糊多属性决策 

分 类 号：F426.61[经济管理—产业经济]