基于博弈论的软件产品定价决策  

The Pricing Decisions of Information Goods on the Basis of Game Theory

作　　者：刘安民[1] 周继祥[2] 熊春[2] 

机构地区：[1]湖南工业大学科技学院,湖南株洲412008 [2]湖南工业大学商学院,湖南株洲412008

出　　处：《价格月刊》2012年第3期11-15,共5页

摘　　要：针对正版、盗版软件在消费者心目中的差异,建立贝特兰德价格博弈模型,探讨了正版软件生产商、盗版软件生产商及代理商之间的价格博弈策略,得出分别使三者利润最大化的均衡价格,三者均衡价格、销售量及利润的变化趋势的结论。Considering the difference between original and pirated softwares in consumer＇s mind,this paper sets up Bertrand Model to study the pricing strategies of the original software manufacturers, the pirated software manufacturers and the agents, and then gets the equilibrium prices that would maximize the above three＇s profits respectively. By using numerical experiments,this paper also analyzes the variation tendency of equilibrium price,sales volume and profit of original software manufacturers, the pirated software manufacturers and the agents and finally comes to some inspirational conclusions.

关 键 词：信息产品 价格竞争 博弈模型 利润最大化 

分 类 号：F726.1[经济管理—产业经济]