区域旅游国际化发展竞争力评价指标体系研究——以皖南国际旅游文化示范区为例  

A Study of the Index System about the Competitiveness of Regional Tourism Internationalization——Taking Southern Anhui as an Example

作　　者：章尚正[1] 赵磊[1] 

机构地区：[1]安徽大学旅游管理系,安徽合肥230039

出　　处：《安徽农业大学学报（社会科学版）》2012年第2期29-34,105,共7页Journal of Anhui Agricultural University:SOC.SCI.

基　　金：国家社会科学基金项目(07BJY;134:<我国旅游业旅游资源开发和保护问题研究>);教育部人文社会科学重点研究基地重大项目(10JJDZONGHE005:<皖南国际旅游文化示范区建设研究>);安徽大学"211工程"项目(<经济学与安徽经济社会发展>)

摘　　要：文章应用德尔菲法,构建了一套区域旅游国际化发展竞争力评价指标体系,并运用此指标体系对皖南国际旅游文化示范区做了实证研究,研究结果表明,皖南示范区旅游国际化虽然发展潜力比较大,但现实竞争力不强,突出表现为区内旅游资源赋存、生态环境在国内堪称一流,但是旅游产业竞争力不强、旅游国际营销能力弱、经济开放度不足且发展水平较低、国际旅游人才匮乏。因此,皖南示范区应准确把握国际化发展的优势与劣势,制定富有针对性和可行性的发展战略与策略。This paper builds up an index system of measuring the competitiveness of tourism internationalization, uses the AHP method to determine the index weight, and finally makes a preliminary empirical study on Southern Anhui. The result shows that this region has large potential competitiveness of tourism internationalization, but the real competitiveness is relatively weak. Furthermore, this region has excellent tourism resources and ecological environment, but its tourism industry competitiveness and tourism international marketing are not well developed. Besides, its low economic development level and shortage of international tourism talents are also its disadvantages. Therefore, this region should be aware of its advantages and disadvantages in international development and formulate targeted and feasible development strategies.

关 键 词：区域旅游国际化 竞争力 指标体系 皖南 

分 类 号：F592.7[经济管理—旅游管理]