基于决策者有限理性的多产品报童问题  

A Study of MPNP Based on Limited Rationality of Decision-makers

作　　者：张向阳[1] 周刚[1] 

机构地区：[1]天津大学管理与经济学部,天津300072

出　　处：《物流技术》2012年第3期76-79,共4页Logistics Technology

摘　　要：从库存管理决策者有限理性出发,在预期理论框架下对资金约束下的多产品报童问题进行了研究,建立了考虑决策者损失厌恶、安全优先和心理账户行为下的库存决策模型,以期研究结果更加符合实际情况。Under the assumption that inventory management decision-makers are limited in their rationality, the paper studies the multi-product newsvendor problem with budget constraint under the framework of prospect theory and establishes the inventory decision model which considers the aversion of loss, priority to safety and mental accounts of the decision makers, making the results obtained more practical.

关 键 词：多产品报童问题 预期理论 安全优先 心理账户 

分 类 号：F224[经济管理—国民经济]