农产品连锁经营发展研究  

Study on the development of agricultural products chain operation

作　　者：马静[1] 

机构地区：[1]安徽国际商务职业学院商务管理系,安徽合肥230000

出　　处：《新农村（黑龙江）》2012年第1期55-56,共2页New Countryside

摘　　要：随着社会经济的发展，我国农业经济也进入了一个崭新的阶段，现代农产品营销的概念悄然升起。区别于传统农产品营销，农产品连锁经营更加注重消费者的需求变化、营销渠道的拓展以及农产品价值最大化的实现。与此同时，农产品连锁经营的诸多优点如：有助于提高农产品质量，降低农产品价格；能够避免传统农产品营销方式的弊端，从而有助于农业经济发展等逐渐显现。With the development of social economy, agricultural economy also enters new stage, and modern agricultural product marketing concept rising quietly. It differs from the traditional agricultural products marketing that pay more attention to consumer demand change, marketing channel development as well as the agricultural product value maximiza- tion. While the agricultural product chain management helps to improve the quality of agricultural products, reduce the price, to avoid the disadvantages of traditional management mode, contribute to the realization of agricultural produce and sale joins, contribute to the development of agricultural industrialization.

关 键 词：农产品 连锁经营 发展 

分 类 号：S828[农业科学—畜牧学]