“冰球”在哪里:高级体育媒体学术的十大主题  

Where Ice hockey: Top Ten Academic Topics in Advanced Sports Communications

作　　者：安德鲁.比林斯 王宏江[2] 

机构地区：[1]亚拉巴马大学传播与信息学院 [2]成都体育学院学报编辑部

出　　处：《成都体育学院学报》2012年第3期16-20,共5页Journal of Chengdu Sport University

摘　　要：从消费、碎片化、变迁三个关键词入手,提出了未来美国体育与传播研究的十个主题,即消费分层背景下的体育与体育节目、体育赛事之外的主要消费、多视角的体育事件中的身份研究、关注传播效果研究、对媒介"妖魔化"的再思考、保持体育媒介研究身份前提下的多学科研究、学术研究成果的传播、决定什么是新方向、时间对消费行为的影响和关注被忽视的领域。报告认为从不同社会阶层的角度分析体育节目的观看行为、体育消费行为和媒介体育的传播效果是最重要的研究领域,体育事件中的性别身份研究、球迷身份研究、种族、民族和国家主义等多学科的交叉研究以及新技术、新媒介出现对体育新闻与传播的影响也将继续是美国体育新闻与传播研究的方向。From the three Key words of consumption,fragmentation and change,this paper puts forward the ten topics of future sports and communication researches in USA,which are sports and sports programs under the background of layered consumption,the chief consumptions outside of sports events,identity research in sports events from multi perspectives,research on communication effect,reflections on the ＂demonization ＂ of the media,multidisciplinary research under the premise of keeping the status of sports media research,the communication of academic research results,the decision of the new direction,the influence of time on consumption behaviors and the concerns of the neglected areas.The report believes that the most important research fields include analyzing the watching behaviors of sports programs from the angles of different social classes,sports consumption behaviors and the communication effect of sports media.The multidisciplinary researches of gender identity in sports events,fans＇ identity,race and nationalism as well as the influence of the appearance of new technology and new media are all going to continue to be the research directions of American sports journalism and communications.

关 键 词：体育媒体 消费 碎片 变迁 

分 类 号：G80-05[文化科学—运动人体科学]