基于改进IPA法的城市会展旅游发展策略研究  

An Revised IPA-Based Study on the Development Strategies of MICE Tourism

作　　者：谭宏玲[1,2] 

机构地区：[1]四川大学旅游学院,四川成都610064 [2]四川省社会主义学院统战教研室,四川成都610071

出　　处：《统计与信息论坛》2012年第3期109-112,共4页Journal of Statistics and Information

基　　金：国家"985工程二期"南亚与中国藏区研究创新基地资助项目<喜马拉雅周边区域研究>(06JJD85008)

摘　　要：在城市会展旅游规模扩大、速度加快的发展过程中,科学的分析方法能为其未来发展提供有效而适当的行动方向。运用改进IPA法对城市会展旅游发展进行调查和分析,结果表明:在改善交通条件、提升会展业硬件设施、优化发展软环境、提高旅游业对接效能、完善城市综合配套等方面,城市会展旅游的发展应因势利导,整合资源,开展更具针对性的工作。With the expansion of MICE Tourism and its expediting development,the scientific analysis can provide an effective and proper direction to the further development of MICE Tourism.This paper conducts the empirical study and analyze the MICE Tourism with the revised IPA,the result shows that the development of MICE Tourism shall give judicious guidance according to circumstance,integrate resources,and conduct more relevant and practical work in terms of the following aspects： the improvement of traffic condition,the enforcement of hardware facilities in MICE,the optimization of soft environment in MICE,the improvement of docking efficiency in tourism,the completion of urban comprehensive infrastructure,and so forth.

关 键 词：会展旅游 发展策略 改进IPA法 

分 类 号：F592.7[经济管理—旅游管理]