Facebook与人人网广告运营模式探究  

A Comparative Study of Renren and Facebook in the Perspective of Advertising Operating Model

作　　者：李韵琴[1] 孙琳琳[1] 赵成栋[1] 

机构地区：[1]厦门大学新闻传播学院,厦门361005

出　　处：《现代广告》2012年第7期59-64,共6页Modern Advertising

摘　　要：作为全球SNS社交网站的代表，Facebook1领了社会化媒体营销的潮流。在我国，以人人网为代表的社交网站一直模仿Facebook。但是，二者还有比较大的差距。本文将选取国内的人人网作为代表，与Facebook在广告种类、广告运营等方面进行比较探究，为我国社交网站的广告运营模式以及广告客户的社会化营销提供借鉴。As a representative SNS, Facebook guides the direction of social media marketing. In China, Renren and other SNS have learned much from Facebook. However, there are distinctive differences between them in advertisement operation, including its income and composition. This paper takes Renren as an example among China SNS, to compare with Facebook in their advertisement categories, operation and application, in order to provide experience for SNS advertisement operation and social marketing in China.

关 键 词：FACEBOOK 人人网 广告类别 广告运营 

分 类 号：F49[经济管理—产业经济]