房地产销售代理的分级分成合约  

Multi-level Sharing Contract of Real Estate Sales Agent

作　　者：管百海[1] 杨峰[2] 胡本勇[1] 

机构地区：[1]电子科技大学经济管理学院,四川成都610091 [2]西南交通大学经济管理学院,四川成都610031

出　　处：《系统工程》2012年第2期85-90,共6页Systems Engineering

基　　金：中国博士后科学基金特别资助项目(201003691);教育部人文社科青年基金资助项目(09YJC630020)

摘　　要：围绕房地产销售代理,分析当前基于佣金模式下房地产开发商和销售代理商各自的收益、营销投入强度和工作努力程度。提出一种分级分成利益分配房地产销售代理模式,通过对此问题构建模型及其优化分析,得出房地产开发商和销售代理商的收益及决策策略。对佣金模式和分级分成利益分配模式两种房地产销售代理模式决策及优化结果进行对比分析,结果表明,分级分成合约不仅可以增加双方的收益、调动销售代理商的积极性,还可以降低营销活动的无效投入,节约社会资源。At present,the enthusiasm and creativity of real estate sales agents usually can not be brought into full play.This paper treats the problems of the real estate sales agent as research base point,through the analyses of respective earning,marketing cost and work effort of real estate developers and sales agents based on the present commission mode,puts forward and analyzes a real estate sale agent mode with multilevel profit sharing,and concludes the income and decision-making strategy of real estate developers and sales agents.Finally,through the comparison of the decision-making and optimized results between commission mode and multi-level sharing mode,get the result that the multi-level sharing mode can not only boost the income of both parties and enthusiasm of sale agents,but also reduce inefficient investment and save social resource.

关 键 词：房地产 销售代理 佣金 分级分成 

分 类 号：F293[经济管理—国民经济]