创意消费阶层的成长——以北京798艺术聚集区为例  

Creative Consumer Class:Features and Growth-Case Study of 798 Precinct at Beijing

作　　者：姚永玲[1] 郑国楠[1] 

机构地区：[1]中国人民大学经济学院,北京100872

出　　处：《经济管理》2012年第4期95-104,共10页Business and Management Journal ( BMJ )

基　　金：国家自然科学基金"城市空间扁平分异研究--基于北京市的实证分析"(41071111);北京市自然科学基金"北京文化创意产业聚集区‘共识决策’利益关系研究"(9102012);中国人民大学科学研究基金(中央高校基本科研业务费专项资金资助)(10XNJ007)

摘　　要：创意消费阶层是指城市居民中对创意产品具有特定消费倾向和连续稳定的消费行为,并能使创意产品不断向更广阔空间传播的特定居民群体。本文以北京798艺术聚集区为例,通过大样本量调查分析,采用区位商、交叉列表和GIS空间距离计算等方法,对798聚集区消费者的消费倾向和消费行为以及空间分布进行考察,发现文化创意产业的消费阶层特征;并通过对特征的三维匹配和矩阵匹配分析,判断其成长阶段及发展趋势。结论认为,我国创意消费者特征匹配程度不高,尚处于初期和中期形成阶段,需要针对不同聚集区特点,培养消费人群对创意产品和服务连续稳定的消费习惯,增强主体消费人群在消费阶层成长中的作用。Since Florida had defined creative class, the features of the creative class, the role of the class in creative city and ways to foster the class have been important issues for creative city and creative industry. Howev- er, there is another class, which has agglomeration and general consuming habit, as well as propagates the creative products broadly, that denotes the group of specific residents at urban areas. The features of this kind of group in- clude three categories, which are typical consumers for creative products, continuant and static consuming habit- ants, spatial distribution without distance barriers. This kind of class is creative consumer class. Owning to be a component of the residents, this class is determined by the structure of the residents. The kind of class is also the critical group for creative city and creative industry. However, Florida was failed to argue this kind of class, either the previous studies did not suggest the class for consumers. Field survey method has been adopted to acquire the data about the consumers in the precinct of 798 at Bei- jing. In order to do quality survey, there were four steps for organizing survey process. The time for the survey was April 4, 2010 when was a traditional holiday in China. Within the field survey, there are 449 question sheets which have been involved in the analysis. Within the survey data three categories have been done as the following. For the components of the consumer class, results show that 1/3 of the consumers were from outside Beijing, students and technological consumers are the main part, consumers with college and up education experience are 90% , consumers with income at middle level is the most ratio group. Because the consumer structure depends on the structure of the residents, it is necessary to do agglomeration analysis for the structure of the group. Ratio to ra- tio method has been adopted to do the comparison. The comparing ratios show that the residents with graduated ed- ucation experience, student identity, youth

关 键 词：创意消费阶层 创意产业聚集区 特征匹配 成长阶段 

分 类 号：F713[经济管理—产业经济] G114[文化科学]