上海市NFL美式橄榄球推广现状与发展对策探究  

Research on Countermeasures of Current Situation and Development Promotion of NFL American Football in Shanghai

作　　者：姚文超[1] 张锦涛[1] 郭龙峰[1] 王国成[1] 

机构地区：[1]上海体育学院体育教育训练学院,上海200438

出　　处：《体育科技文献通报》2012年第5期98-100,共3页Bulletin of Sport Science & Technology

摘　　要：运用文献资料法、专家访谈法、比较分析法、逻辑分析法等方法进行研究。通过对NFL近两年在上海地区推广方案中所涉及的推广对象、推广地点以及反馈情况进行调查与分析,并结合相关文献资料及实际情况进行研究。结果表明,NFL在上海地区进度迟缓的主要原因是由于推广预期方案与实际操作方案中存在很大差异,NFL的未来发展方向应逐渐由社会群体向学生群体过渡,年龄应逐步年轻化。Through using the method of literature review,expert interview,comparative analysis and logical analysis,this paper makes analysis on the relevant promotion subjects,promotion locations and feedbacks in NFL promotion cases of Shanghai.It comes to the conclusion that the main reason of slow development of NFL in Shanghai is the great gap between expectant promotion scheme and actual practice scheme.The future emphasis of NFL shall be given from social group to students.

关 键 词：美式橄榄球 NFL 上海 

分 类 号：G849.2[文化科学—体育训练]