基于改进型技术接受模型的物联网服务采纳实证研究  

An Empirical Study Based on Improved TAM to the Adoption of IOT Services

作　　者：吴亮[1,2] 邵培基[1] 盛旭东[1] 叶全福[1] 

机构地区：[1]电子科技大学经济与管理学院,成都610051 [2]贵州师范大学经济与管理学院,贵阳550002

出　　处：《管理评论》2012年第3期66-74,131,共10页Management Review

基　　金：国家社会科学基金项目(08CZZ025);国家自然科学基金项目(60971078)

摘　　要：物联网技术的应用已经大量出现在我们的日常生活和企业经济活动中,但仍然局限在相对独立的范围内,网络互连互通和信息共享依然未能实现。本文从行为科学的视角,按照技术接受模型的研究方法,通过问卷调查和结构方程统计分析,对物联网服务采纳进行了实证研究。结果表明:物联网发展的瓶颈依然是核心技术和网络互连标准问题,给消费者提供有用易用的产品和服务是推进其应用的关键,而消费者对物联网环境下的隐私保护和信息安全现已有所关注。Internet of Things technology applications have largely appeared in our daily lives and business activities,but still are relatively confined to the independent ranges.Network interconnection and information sharing are still not realized.This paper provides an empirical examination of the Internet of Things through questionnaire survey,and then according to the methodology of technology acceptance model,we make a SEM statistical analysis from the perspective of behavioral science.The results show that the bottleneck of development of Internet of Things is the core technology and network interconnection standards.The key to advancing their application is to provide products and services which are useful and easy to use.Consumers have begun to pay attention to privacy protection and security on the Internet of Things environment.

关 键 词：技术接受模型(TAM) 物联网(IOT) RFID 服务采纳 

分 类 号：F49[经济管理—产业经济] F224