河南省体育文化旅游开发现状及存在问题研究  

Research on the Existing Problems and Development Status Quo of the Sports and Cultural Tourism in Henan Province

作　　者：李新锋[1] 

机构地区：[1]南阳师范学院体育学院,河南南阳473061

出　　处：《河北体育学院学报》2012年第2期21-23,共3页Journal of Hebei Sport University

基　　金：河南省政府决策2011年度研究课题(2011B535);河南省教育厅2011年度人文社会科学规划课题(2011-ZX-241)

摘　　要：采用专家访谈法和实地调查法,对河南省体育文化旅游的开发现状及存在问题进行了研究。结果表明:当前河南省体育文化旅游主要集中于武术文化项目、民间民俗体育文化项目和古代体育文化项目的挖掘开发,在旅游开发中存在着产品文化内涵挖掘不足、品牌产权保护不力、产业开发思路不清和产业联动性不强等问题。The research makes research on the existing problems and development situation on the sports and cultural tourism in Henan Province with the methods of experts interview and on-site investigation.It shows that the sports culture tourism in Henan Province mainly centers on the development of martial arts industry,folk sports culture project,and the mining project of ancient sports development.In the development of tourism,there are still many problems such as under-cultivation of the products＇ cultural connotation,under-protection of brand＇s property right,unclear thinking in industrial development and weak industrial interaction,etc.

关 键 词：河南 体育文化旅游 开发现状 存在问题 

分 类 号：G80-051[文化科学—运动人体科学]