电子期刊广告的市场优点与行销改进  

Market Advantages and Marketing Improvement of Electronic Journal Advertising

作　　者：杨曙[1] 

机构地区：[1]无锡科技职业学院文化创意学院,江苏无锡214028

出　　处：《保定学院学报》2012年第2期72-75,共4页Journal of Baoding University

基　　金：江苏省教育厅高校哲学社会科学研究指导项目"审美经验再认识"(2010SJD750007)

摘　　要：电子期刊广告一诞生,不少企业家就意识到电子期刊能够为企业带来很好的经济效益。作为电子期刊广告,其本身拥有得天独厚的市场优点:电子期刊广告的目标市场准确,电子期刊广告能充分借助电子期刊的免费便利优点,多媒体技术能让广告主容易接受,点对点技术(Peer-to-peer,简称P2P)容易让广告主满意。当电子期刊广告拥有这些优点时,与传统媒体展开的广告市场争夺不容忽视,内容方面也需改进,超链接须简化。When electronic journals advertising was born, many entrepreneurs were aware of electronic journals can bring good economic benefits to enterprise.Electronic journals have unique market advantages： Electronic journals advertising target market is accurate. Electronic journals can be fully use electronic journals advertising free convenient advantages. The multimedia technology can let advertisers easy to ac- cept. P＇2P technology can easily get advertisers＇ satisfaction. When electronic journals advertising have these advantages, market competition of electronic journals and traditional media advertising cannot be neglected, electronic journals advertising content also needs to improve, links should be simplified.

关 键 词：电子期刊 广告行销 网络传媒 市场优点 行销改进 

分 类 号：G237.6[文化科学]