基于出游力的我国主要国际客源市场分类研究  

Analysis on the Segmentation of Chinese Major Inbound Tourist Based on Their Travel Capability

作　　者：吴丽霞[1] 赵现红[1] 

机构地区：[1]河南财经政法大学旅游与会展学院,郑州450002

出　　处：《地域研究与开发》2012年第2期112-116,共5页Areal Research and Development

基　　金：河南省科技厅软科学项目(112400440016);河南省教育厅自然科学项目(2011B790004)

摘　　要：从影响旅游者出游能力的相关因素出发,以2010年的统计数据为基础,选取了21个主要客源国,对影响其旅华潜力的9项相关因素进行了因子和聚类分析。结果显示:国际客源国的旅华潜力主要受客源国经济发展因子、社会发展因子和对华联系因子3类公共因子的影响;根据旅华潜力影响公共因子进行聚类分析的结果显示,我国21个主要客源国聚合为5大类,总体上旅华率与其出境旅游率相比还处于较低水平;短期内我国入境游客源国的开发重点应该是3～5类客源国。Based on the data of 2010 and capacity, this paper selects 9 factors related to from the angle of related factors that can influence tourists＇ travel travel to China in 21 countries with factor analysis and clustering method. The results reveal that： The travel capability affected by economy development, social development and ex- ternal connection level factor of tourism-generating countries. China＇ s 21 major tourism-generating countries are clustered into five categories, influenced by correlation factors. The number of overseas tourists to China is in a rel- atively lower level compared to their total number of outbound tourists. The focus of recent exploitation of China＇ s inbound tourism-generating countries should be 3-5 categories.

关 键 词：入境旅游 旅华潜力 市场细分 开发策略 

分 类 号：F59[经济管理—旅游管理]