利用视频分享网站构建图书馆营销新平台  

The Use of Video-Sharing Website to Build a New Platform of the Library Marketing

作　　者：朱咫渝[1] 

机构地区：[1]浙江传媒学院图书馆,浙江杭州310018

出　　处：《图书馆》2012年第2期108-110,共3页Library

摘　　要：视频分享网站由于免费使用的便利性与高人气的营销效益,为各行业所广泛应用。通过实证调查了解与分析国内外六所大学图书馆应用Youtube网站的现况,建议国内图书馆可以借助免费视频分享网站作为营销引擎,构建图书馆资源和服务推广营销的新平台,提升图书馆资源的丰富性与服务品质。Free video - sharing website because of the convenience and high popularity of the marketing benefits are widely used for various industries. Through empirical investigation and analysis of six university libraries at home and abroad applied Youtube site, the proposed national library can make use of free video - sharing site as a marketing engine, build the new marketing platform for library resources and services, enhance the richness of Library resources and quality of service.

关 键 词：图书馆 视频分享网站 营销 

分 类 号：G250[文化科学—图书馆学]