农民社会网络及其对信息交流的影响  

Social Networks of Rural People and Their Effects on the Information Communication

作　　者：刘亚[1] 

机构地区：[1]南开大学商学院信息资源管理系,天津300071

出　　处：《图书情报工作》2012年第8期47-55,共9页Library and Information Service

摘　　要：社会网络是农民交流和获取信息的主要渠道,也对农民的信息交流和获取有深刻的影响。通过问卷调查660位农民的社会网络及其对不同涉农信息的传播发现,基于讨论关系的农民社会网络表现出强连带、高趋同性、低异质性的特点;这种网络特征使农民与外界的信息交流受到局限;受教育水平和收入水平的差别经由社会网络转化成信息交流的差别与分化。由此看来,农民的社会网络虽然是交流信息的主要渠道,但其改变农民所处的信息格局的能力十分微弱,而且有可能加剧农民与其他人群以及不同教育水平和收入水平的农民之间的信息分化。The social networks of rural people are main information access channel, and the social networks have effects on the infor- mation communication of rural people. This study investigates 660 farmers＇ social networks and their concerns eonmmnieated in the so- cial networks by questionnaires. The result shows that the social networks of rural people are comprised of strong ties, high homogeneity and low heterogeneity. For this kind of social networks＇ effects, the rural people in different education and income situations also face the differentiation in information communication. Therefore, the power of social networks in ameliorating the information situation of ru- ral people is weak, and the social networks cause the information differentiation of rural people in certain degree.

关 键 词：农民 社会网络 信息交流 

分 类 号：G201[文化科学—传播学]