会计师事务所合并与行业专门化战略研究  

Mergers and Acquisitions among Audit Firms and Industry Specialization Strategy

作　　者：王咏梅[1] 邓舒文[2] 

机构地区：[1]北京大学光华管理学院,100871 [2]上海财经大学会计学院

出　　处：《审计研究》2012年第2期60-66,共7页Auditing Research

摘　　要：本文研究了1998至2007年间发生的会计师事务所合并事件,针对合并后会计师事务所在客户选择方面的战略变化进行了分析。研究发现,合并后会计师事务所的客户行业集中度在平均水平上与合并前持平,甚至有所下降,但是会计师事务所最具优势行业的客户集中度有显著增加。结果表明,与合并之前的战略模糊和多变的特点相比,会计师事务所在合并之后更多地采取了行业专门化的发展战略,审慎挑选适应会计师事务所发展的客户、培育行业专长。本土会计师事务所已经开始制定符合经营发展需要的战略规划,针对环境的变化实行战略转型。This study focused on merger and acquisition events among Chinese audit firms from 1998 to 2007, and analyzed the strategy changes of audit firms after M＆A. It is found that the average industry concentration declined while that of the industry where audit firms had the most advantages increased significantly, which suggested that audit firms took actions to develop more industry specialty after M＆A than before, as they began to make long term strategic planning according to new business environment.

关 键 词：事务所合并 行业专门化 客户选择 

分 类 号：F233[经济管理—会计学]