基于国内旅游者视角的桂林市旅游微博营销现状研究  

Study on the marketing situation of Guilin tourism micro- blog based on the view of domestic tourists

作　　者：蓝柳荔[1] 廖青青[1] 蒙歆媛[1] 刘洁清[1] 李建鸿[1] 王月[1] 

机构地区：[1]广西师范大学环境与资源学院,广西桂林541004

出　　处：《当代旅游（中旬刊）》2012年第2期49-51,共3页Contemporary Tourism

摘　　要：由于微博特性与旅游营销的核心相契合，近年来，旅游微博日趋成为各地旅游部门进行旅游产品营销的重要手段。为促进桂林旅游的进一步发展，本文从国内旅游者视角出发，对微博在桂林旅游推介中的现状进行了调查和分析，并在此基础上提出了桂林旅游微博营销的策略，以期为桂林旅游推介和发展提供理论依据和参考。As the characteristics of micro-blog are suitable for the core of the tourism marketing, in recent years, tourism micro-blog has gradually become an important means of tourism products marketing for tourism departments. In order to promote the further development of Guilin tourism, starting from the view of domestic tourists, this paper investigated and analyzed the current situation of micro-blog in Guilin tourism marketing, and then put forward the marketing strategies of Guilin tourism micro-blog, hoping to provide the theory basis and reference for the recommendation and development of Guilin tourism.

关 键 词：国内旅游者 旅游微博 桂林市 营销策略 

分 类 号：F592.3[经济管理—旅游管理]