多种产品竞争环境中的最优定价模型  

The Optimal Pricing Model for Various Products in the Competitive Environment

作　　者：苏欣[1] 王浥渲[1] 

机构地区：[1]北京石油化工学院数理系,北京102617

出　　处：《北京石油化工学院学报》2012年第1期58-61,共4页Journal of Beijing Institute of Petrochemical Technology

摘　　要：竞争环境下同类多产品设计价格问题一直是研究的热点。主要考虑了竞争环境中多种产品的价格对需求量、需求量对单位成本等多个因素带来的相互影响及对生产企业利润的影响,建立了多种产品竞争环境中最优定价模型,给出了求解步骤,并通过案例进行了检验。多种产品的最优定价模型可以比较科学地为产品设计价格,帮助企业实现在某一时期内的总利润最大化。具有一定的推广价值。In this paper,the optimal pricing model was studied for various products within product category in the competitive environment.This model characterized the complex interactions among price,sales volume,and unit cost,and the resulting sophisticated influence on a firm＇s profit,and then the optimal solutions of the model are gained by using MATLAB.Finally,given examples of the optimal pricing for various goods are made,which belong to one product category in the condition of competition.

关 键 词：竞争环境 多产品 最优定价模型 

分 类 号：O224[理学—运筹学与控制论]