农户参与“农超对接”意愿影响因素实证分析——基于江苏省菜农的调研  

Factors Influencing Farmers' Willingness to Participate in "Super-Agricultural Docking"——A Study Based on Investigation of Farmer Households in Jiangsu Province

作　　者：武学凤[1] 张雅燕[1] 

机构地区：[1]江西农业大学经济管理学院,江西南昌330045

出　　处：《江西农业大学学报（社会科学版）》2012年第1期33-39,共7页Journal of Jianxi Agricultural University :Social Sciences Edition

基　　金：教育部人文社科青年基金项目(11YJCZH236)

摘　　要：通过对江苏省354户蔬菜种植农户进行问卷调查获取第一手的数据,运用经济计量模型方法对菜农参与"农超对接"意愿的影响因素进行了有效分析。得出以下几个研究结论:户主文化程度、政策认知度、风险态度、经营规模、专用设施投入、生产集中度、市场销售情况、距市场远近和政府政策支持力度变量对参与意愿影响显著,其中除户主风险态度和市场销售情况作用力方向为负,其余均为正向影响作用,但各变量影响力大小存在差异。This article,using the econometric model method and first-hand data from the questionnaire survey of 354 vegetable farmers of Jiangsu Province,analyzed factors influencing vegetable growers＇ willingness to participate in ＂super agricultural docking.＂ The survey indicated that variables including householders＇ education,policy awareness,risk attitude,business scale,special facilities,concentration of production,market sales,distance from the market and government policy support all have significant effect on farmers＇ participation willingness and that householders＇ risk attitude and marketing direction of force is of negative effect while the rest variables are positive of varying effect.

关 键 词：菜农 “农超对接” 参与意愿 影响因素 

分 类 号：F304.3[经济管理—产业经济]