C2C电子商务动态信用评价模型  

Dynamic trust evaluation model for C2C electronic commerce

作　　者：许红冉[1] 王凤英[1] 

机构地区：[1]山东理工大学计算机科学与技术学院,山东淄博255091

出　　处：《山东理工大学学报（自然科学版）》2012年第1期74-77,共4页Journal of Shandong University of Technology:Natural Science Edition

基　　金：山东省自然科学基金资助项目(ZR2010FL003)

摘　　要：信用问题是制约电子商务发展的主要瓶颈,目前国内C2C电子商务网站所提供的信用评价体系在一定程度上保证了网络交易的安全,但也存在着一些问题.提出了一个C2C电子商务动态信用评价模型.该模型根据交易历史,在综合考虑交易金额、交易时间、评价方信用度、未做评价交易等因素的基础上,采用动态计算的方式,为交易的成功进行提供可靠的依据.该模型可以有效区分恶意用户和诚信用户,从而减少信用欺诈等行为,提高C2C电子商务的安全性.The credit problems are the main bottlenecks restricting the development of electronic commerce.At present,the credit evaluation system provided by domestic C2Ce-commerce sites guarantees the network trade safety on a degree,but there are also some problems.A dynamic trust evaluation model for C2Celectronic commerce is proposed in this paper.The model is based on historical of transactions,which takes into account of various aspects of transactions such as the transaction value,payment,credibility of estimators,and the neutral feedbacks.It adopts dynamic calculation method,and provides a reliable basis for successful transactions.The model can effectively identify malicious users and guileless users,which reduces the credit fraud and so on,and improves the security of C2Celectronic commerce.

关 键 词：动态信用评价 C2C模式 交易金额 评价方信用度 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]