长沙市民文化旅游决策规则分析  

Analyses of Laws in Changsha Residents’ Decision- making for Cultural Tourism

作　　者：许春晓[1] 王洁[2] 许杰兰[3] 

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081 [2]湖南第一师范学院,湖南长沙410205 [3]多伦多大学

出　　处：《中南林业科技大学学报（社会科学版）》2012年第1期8-12,共5页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：湖南省社科基金项目"高铁背景下的自驾车旅游模式及其培育"(编号:11JD47)

摘　　要：随着文化旅游愈益重要,人们的文化旅游决策的影响因素是一个值得特别重视的问题。通过对长沙市居民进行问卷调查,获得1068份有效问卷,形成数据库,采用决策树技术分析,发现文化旅游者具有三级决策规则,分别对应"文化底蕴"、"地方风俗"和"月收入"。使用决策树建立决策规则模型,从年龄和职业角度对三级规则的人口构成进行了分析。As cultural tourism has become more and more important,the influence factor of people’s decision-making of cultural tourism is worthy of special attention.A questionnaire survey of residents in Changsha city has been conducted,in which 1,068 valid questionnaires have been obtained form the database.With decision tree technical analysis the research found that cultural tourists have three decision-making rules,corresponding to the＂cultural heritage＂,＂local customs＂and＂monthly income＂.Through decision tree,this paper establishes rules of conduct model,in which demographic composition of three rules was analyzed from the perspective of age and occupation.

关 键 词：居民 决策 决策树分析 文化旅游 

分 类 号：F59[经济管理—旅游管理]