消费社会视域下体育消费文化生产模型的构建与分析  

Study on a Production Model of Sport Consumption Culture on the View of Consumer Society

作　　者：代刚[1] 

机构地区：[1]贵州师范大学体育学院,贵州贵阳550001

出　　处：《体育科学》2012年第4期3-10,28,共9页China Sport Science

基　　金：国家社会科学基金资助项目(11CTY028)

摘　　要：处于消费社会之中,受到消费社会逻辑的影响,众多体育消费文化产品都统一筹划地创造着一种新的生产模式,从而不断地生产出各式各样的时尚与品味。通过运用文献资料研究、归纳与演绎、结构方程模型等方法对这一生产模式进行了系统的逻辑分析。研究发现:1)整个体育消费文化生产过程是由运动的身体、运动的空间、运动的时间以及运动的符号共4个要素构成;2)在这些要素的作用下,体育消费文化生产得以继续,推动着整个社会结构的变革,从而使得体育消费文化正逐步成为区分和建构社会阶层地位的符号与象征;3)建构的模型显示,这一生产过程可以建构与解释社会阶层地位的20%,第1建构因素运动符号对阶层地位总效应达到了0.41;第2建构因素是基于年龄的运动身体对阶层地位的总效应为0.26;第3建构因素是运动空间对阶层地位的总效应为0.08;第4建构因素是基于性别的运动身体对于阶层地位的总效应为0.06;第5建构因素运动时间则是通过运动空间这一中介变量对于阶层地位的间接效应为-0.07。With the methods of documentation, induction and deduction, structure equations, a new production model of Sport Consumption Culture is to he displayed systematically on the view of consumer society. The results are found that the whole productive process of sport con- sumption culture is composed of sport body, sport space, sport time and sport symbol. Under the actions of these four elements, the whole productive process ot sport consumption culture is driven to push forward the whole social structure and some produced culture products are be- coming a symbol that is used to distinguish and constract social classes. At last, in order to ex- amine this prccess, a structure equation model of Sporl Consumption Culture Production is con- structed, whicia can explain 20% changes. In this model, the first effect factor is sport symbol that has a 0.41 acting force to social class;the second effect factor is sport body based on age that has a 0. 26 acting force to social class;the third effect factor is sport space that has a 0. 08 acting force to social class; the fourth effect factor is sport body based on sex that has a 0. 06 acting force to social class;the last effect factor is sport time based on the indirect effect of sport space that has a -0.07 acting force to social class.

关 键 词：体育消费 文化 生产理论 消费社会 

分 类 号：G80-05[文化科学—运动人体科学]