基于产业链理论的北京旅行社业诚信建设  

Credit Construction of Beijing Travel Service Industry Based on the Theory of Industry Chain

作　　者：韩玉灵[1] 翟向坤[2] 

机构地区：[1]北京第二外国语学院,北京100024 [2]中国劳动关系学院,北京100048

出　　处：《北京第二外国语学院学报》2012年第3期1-6,共6页Journal of Beijing International Studies University

基　　金：北京市旅游发展委员会招标课题<北京旅行社诚信体系构建研究>的副产品;"北京市属高等学校人才强教计划资助项目"支持

摘　　要：市场经济是信用经济,良好的社会信用是经济社会健康发展的前提。本文在前人诚信研究成果的基础上,借鉴和吸收诚信发达国家和发展中国家的经验、教训,结合北京实际情况和旅行社行业特点,以产业链相关理论的视角,从中观层面分析和研究了北京旅行社的诚信行为,重点提出了有效抑制旅行社诚信缺失的相关措施,期待着能对北京旅行社业诚信体系的构建有所裨益。Market economy is credit ,economy in essence, and a sound social credit offers the foundation for the healthy economic development of the society. This paper examines and absorbs the experience and lessons of the credit syster^L from the developed and developing countries, and analyzes the credit performance of the travel services in Beijing from the perspective of the industry chain theory. The paper also highlights relevant measures to prevent credit toss, hoping that it can provide some useful advice to the corLstruction of the credit system of the travel services in Betting.

关 键 词：旅行社诚信建设 诚信缺失 中观控制 产业链 

分 类 号：F59[经济管理—旅游管理]