基于审美期待的导游解说模式研究——以影视旅游为例  

Research on the Mode of Tour-guiding Based on Aesthetic Expectations: Taking Video Tourism as an Example

作　　者：王屏[1,2] 

机构地区：[1]江西农业大学园林与艺术学院,江西南昌330045 [2]江西农业大学国土资源与环境学院,江西南昌330045

出　　处：《北京第二外国语学院学报》2012年第3期7-10,共4页Journal of Beijing International Studies University

基　　金：江西省社会科学研究"十一五"(2008)规划项目(08SH10)研究成果

摘　　要：以机器性视觉媒介为主导的图像时代,影像的拟仿逻辑使得观者深受视觉审美牵引,于观看中自动生成对影视景致的审美期待和消费欲望。然而,影视旅游的悖论在于影片的现实场景无法等同影视"展演"显示的幻化。文章以审美期待为基点,从审美场角度切入,将旅游者审美心理流程与导游解说模式有机结合,为超真实美感构成影像摹本和客观本原间深刻矛盾找到解决路径,由此置旅游体验高度统一于审美期待,契合游客初始审美诉求。In the times that image is dominated by visual media of machine, the simulant logic of image makes the viewers deeply influenced by the visual aesthetic, thus causes aesthetic expectations and desire for consumption of the imag,,e during the viewing. However, there exists a difference between the real scene and the image in the movie-induced tourism. This paper is based on aesthetic expectations, and combines the tourists＇ psychology of aesthetic and the mode of tour-guiding from the perspective of aesthetic field. It unifies the tourism experiences in aesthetic expectations, and meets the tourists＇ initial aesthetic needs, thus provides a solution to the confliet between the image with esthetic sensibilities and the origin-the real scene.

关 键 词：审美期待 审美力场 导游 解说模式 影视旅游 

分 类 号：F59[经济管理—旅游管理]