我国铁路货运市场现状及营销发展战略研究  

Research on Current Market Status and Development Strategy of Railway Freight Transport

作　　者：熊玲玲[1] 谷海[2] 张艺[3] 

机构地区：[1]中南大学交通运输工程学院,长沙410075 [2]太原铁路局自备车办公室,太原030013 [3]太原铁路局运输处,太原030013

出　　处：《科技和产业》2012年第4期1-6,共6页Science Technology and Industry

基　　金：教育部中央高校基本科研业务费专项资金资助项目(2010QZZD021);铁道部科技研究开发计划项目(2010X014;2008X020-B)

摘　　要：分析了我国铁路货运市场现状,并运用SWOT分析法对我国铁路货运市场营销的优势和劣势、机会和威胁进行了分析,提出了重点发展大宗货物直达运输、加强信息化建设、发展铁路货运现代化物流、提供特色服务、人才培养、优化运输组织等发展战略。This paper analyzes the current market status of railway freight transport, and summarizes the strengths, weaknesses, opportunities and threats of the railway freight market by the method of SWOT. It finally makes some development strategies for the railway freight transport based on previous analysis, including developing direct transport of bulk commodities, strengthening information construction, developing modern logistics of railway transport, providing specialized services, training professional marketing staffs and optimizing the transport organization, and

关 键 词：铁路货运 发展战略 SWOT分析 

分 类 号：U294.1[交通运输工程—交通运输规划与管理]