在夹缝中放大报业传统优势  

Strengthening the Traditional Advantages of Newspapers in Difficult Situations

作　　者：王海滨[1] 

机构地区：[1]科技日报社山西记者站,山西太原030001

出　　处：《山西科技》2012年第2期20-21,共2页Shanxi Science and Technology

摘　　要：面对新媒体的发展和冲击,昔日报业的传统优势不复存在,甚至面临夹缝生存的挤压。但如果采取积极的措施,创新的方法,仍然能够有效地提高报纸核心竞争力。因此,提出了在夹缝中放大报业传统优势的对策建议。Faced with the development and impact of the new media,the traditional advantages of newspapers in old days no longer exist and they are even squeezed in difficult situations.But active measures and innovations may still effectively promote the core competitiveness of newspapers.The paper proposes some measures to strengthen the traditional advantages of newspapers in such situations.

关 键 词：报业 新媒体 报网互动 报纸核心竞争力 

分 类 号：G215[文化科学—新闻学]