关于海南医疗旅游业发展战略定位的思考——基于SWOT分析  

On Hainan Medical Tourism Development Strategic Orientation——Based on SWOT Analysis

作　　者：罗丽娟[1] 

机构地区：[1]海南医学院人文社科部,海南海口571101

出　　处：《海南广播电视大学学报》2012年第1期81-85,共5页Journal of Hainan Radio & TV University

摘　　要：创新旅游业态,大力发展高附加值医疗旅游业,成为"十二五"时期海南国际旅游岛建设的一项重大课题。尽管海南具有发展医疗旅游业的优势和机遇,但其起步晚,又具有不可忽视的劣势,且面临周围国家和地区激烈竞争,发展难度较大。这就要求海南在医疗旅游业发展中有明确的战略定位。在确立战略定位时,应发展与周围国家有差异化的产品,并根据自身条件,开发出具有自身优势的国际医疗旅游市场和品牌。Creating new tourism form and developing medical tourism with high added-value is an important topic in the construction of Hainan international tourist Destination.Despite of some advantages and good opportunities,Hainan will face some difficulties during the development of medical tourism for its shortcomings and the vehement rivalries around.Therefore,Hainan must seek its proper strategic orientation.That is,Hainan should provide different medical service from other countries or areas around,make use of its advantages and avoid its disadvantages.

关 键 词：海南 医疗旅游 SWOT分析 战略定位 

分 类 号：F590.7[经济管理—旅游管理]