从病人来源角度思考医院战略管理  

Considerations on Strategic Management in Hospitals from the Sources of Patients

作　　者：刘娟[1] 李系仁[1] 

机构地区：[1]中国医科大学附属第一医院,沈阳市110001

出　　处：《现代医院管理》2012年第2期30-32,共3页Modern Hospital Management

摘　　要：目的对病人来源情况与医疗服务辐射范围进行分析,为扩展医院和分支机构选址及规模问题提供决策参考。方法对某三甲综合性医院2009年上半年、2010年上半年、2011年上半年出院患者信息进行分析。结果近3年上半年住院患者数逐年上升,该院对城区外的辐射能力呈增强趋势。结论依据病人来源,规划服务区域;大力推进医保政策解读;加强品牌战略建设。By analyzing the sources of patients and radiation limits of medical service to provide reference for the decisions of sites and sizes for expanding hospitals and braches, the authors analyzed the information on discharged patients from a Three-A comprehensive hospital in the first half year of 2009,2010 and 2011. The result shows that there are more inpatients in the first half year of the three years and the radiation limits are wider beyond the hospital area. Therefore, the service scope should be planned, the unscrambling medical insurance policies promoted greatly and the construction of brand strategy strengthened.

关 键 词：病人来源 医院战略管理 服务区域 

分 类 号：R197[医药卫生—卫生事业管理]