广场舞蹈的现状、特征、价值与推广对策探析  

An Analysis of Present,Features,Values and Promotional Strategies of Square Dances

作　　者：彭文革[1] 

机构地区：[1]广东商学院体育部,广东广州510320

出　　处：《精武》2012年第2期75-76,78,共3页

基　　金：教育部人文社会科学研究规划基金一般项目"台湾高等运动休闲教育研究"(10YJA880109);国家哲学社科基金项目"和谐休闲文化与文明生活风尚建设问题研究"(09BSH040);入选2012教育;科学与运动医学国际大会(奥林匹克科学大会);录取摘要编号:2380784

摘　　要：在大量引证基础上,分析了我国广场舞蹈开展的现状、特征、价值和推广对策。主要结论:广场舞蹈历史悠久,代代相沿,起源于生活并深深扎根于生活,表现形式多样,功能价值颇多,具有全民流行、健身娱乐、时尚休闲、艺术多元的特征。对政府低成本解决现代社会日益增多的肥胖症、久坐的生活方式、人口老龄化、保健的高成本及社会稳定和谐等有着重要价值,很符合中国社会强烈的集体性特点。三条建议:一、政府相关职能部门要紧跟时代的发展,不断提高广场舞的价值认识,并在人、财、物上给予充分的支持以及细致贴切的关怀;二、要以全国各地广场舞蹈成功推广的案例为榜样,立足于不断适应和满足人民群众的审美需求,促使广场舞蹈可持续的繁荣与发展;三、要特别关注学校、媒体和社区的力量,加强业余骨干队伍培养,营造良好的广场舞蹈文化氛围。On the basis of a large number of quote, this article explores the present, features, values and promo- tional strategies of square dances. The main conclusion： There are lots of important values in square dances. With a long history, it was passed down from generation to generation, and it is originated in life and deeply rooted in life. Also it has various forms and a lot of functions with popular, fitness entertainment, fashion leisure, diversity of art characteristics. It is very important for government to solve the growing obesity, sedentary lifestyle, an ageing population and the high cost of health care and to protect social stability and harmony in a low cost, and square dances fit the strong collectivism of made as follows： Firstly, the government department shou Chinese society. Three proposals for its promotion are Id keep pace with the development of square dances, and improve its understanding and knowledge of its value of square dances. Then the government should give full support and delicate and appropriate care in personnel, financial, material; Secondly, Take the successful promotion cases all over the country as models, and meet and satisfying people＇s aesthetic demand, so the sustainable prosperity and development of square dances can be realized; Thirdly, pay special attention to schools, media, and communities, to strengthen the training of amateur volunteer groups, and create a good culture atmosphere of square dances.

关 键 词：广场舞蹈 现状 特征 价值内涵 推广策略 

分 类 号：G883[文化科学—体育训练]